Kellogg on Marketing
by
ISBN 13: 9780470580141
Format: Hardcover (448 pages) Publisher: John Wiley & Sons Published: 17 Sep 2010
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Kellogg on Integrated Marketing
by Dawn Iacobucci, Bobby J. Calder
ISBN 13: 9780471204763
Format: Hardcover (352 pages) Publisher: John Wiley & Sons Published: 29 Nov 2002